What are you putting in your newsletter to prompt clicks to your site? If you’re only including things that fans have already been exposed to via your social media accounts, you’re missing out on the opportunity to generate traffic to your site.
Your newsletter can’t be just about selling your book(s). You have to give readers a reason to engage. In preparation for my own newsletter launch, I took notes on the ways other authors have mentioned to get readers clicking though to their site instead of just scanning the newsletters. Maybe there’s something on this list that will help generate more traffic for you …
Ways to Engage
- Polls (re: titles, character names, locations, future projects, etc.)
- A peek at your world-building
- Character interviews
- Cut scenes from your book
- Sample chapters of your book
- Samples chapters of another author’s book
- Asking the readers personal questions
- Asking them to send photos related to topic of newsletter
- Giveaways (gift cards, freebies)
- Swag give-aways (post cards, book marks, magnets, key chains)
- Flash stories/vignettes on your site
- Discounts on another author’s book
- A chance to win a beta read or critique of their story
- Adding only the beginning of an article with a “Read More” link to your site
- Book related art (ie. wall paper) and coloring pages they can download
- A chance to win video chat with you
- Video updates / behind the scenes
- You reading the first chapter of your book
- Photos of an event or activity (besides what you’ve posted on social media
Remember: The point is to get readers to open your email and click through to your site. Mention in your newsletter that you are doing/offering something and include a link to your site they can follow to participate.
What do you do with your newsletter to generate reader activity? Let me know in the comments!!