After your book’s cover snags a reader’s attention, your blurb needs to hook them in and make them want to buy it. Yet, as important as the blurb is, some authors don’t give it the time and effort it deserves. Others simply don’t know how to make a blurb that grabs.
A good blurb needs to be short and concise while conveying the vital information of the story:
- Introduce Hero
- Introduce Setting
- Outline Situation
- Describe Problem/ Goal
- Introduce Opposition
- Describe What’s at Stake
Your blurb also needs to have a good hook to make the reader want to buy, so make sure that last part (what’s at stake) is big enough to create urgency.
Your blurb should read something like this:
Hero McGoodie just wants to enjoy a lazy summer, fishing and day dreaming. A strange set of footprints in the woods draws national media attention to his small town and tourists from all across the continent invade his fishing spot while looking for the source of the footprints.
Determined to reclaim his peaceful summer, Hero concocts a scheme to lead the media circus away from his community. However the owner of the mysterious footprints seems to have other plans, and Hero’s worries about invaders are about to reach intergalactic proportions.
So the break down looks like this:
- Introduce Hero: Hero McGoodie
- Introduce Setting: small town and surrounding woods/Hero’s fishing hole
- Outline Situation: Strange footprints are drawing unwanted attention
- Describe Problem/ Goal: Media and tourists are interfering with Hero’s summer plans
- Introduce Opposition: The owner of the footprints
- Describe What’s at Stake: Hint at an alien invasion (Note: Only hint about what is actually in the story. Please, don’t mislead your reader, even if the red herring is part of the story.)
Practice getting your blurb as concise and, if possible, run it past your editor for help with structure.
Good luck and happy writing <3
Download the Blurb Cheat sheet here or right click the image below and save.