What are you putting in your newsletter to prompt clicks to your site? If you’re only including things that fans have already been exposed to via your social media accounts, you’re missing out on the opportunity to generate traffic to your site.
Your newsletter can’t be just about selling your book(s). You have to give readers a reason to engage. In preparation for my own newsletter launch, I took notes on the ways other authors have mentioned to get readers clicking though to their site instead of just scanning the newsletters. Maybe there’s something on this list that will help generate more traffic for you …
Ways to Engage
- Polls (re: titles, character names, locations, future projects, etc.)
- A peek at your world-building
- Character interviews
- Cut scenes from your book
- Sample chapters of your book
- Samples chapters of another author’s book
- Asking the readers personal questions
- Asking them to send photos related to topic of newsletter
- Giveaways (gift cards, freebies)
- Swag give-aways (post cards, book marks, magnets, key chains)
- Flash stories/vignettes on your site
- Discounts on another author’s book
- A chance to win a beta read or critique of their story
- Adding only the beginning of an article with a “Read More” link to your site
- Book related art (ie. wall paper) and coloring pages they can download
- A chance to win video chat with you
- Video updates / behind the scenes
- You reading the first chapter of your book
- Photos of an event or activity (besides what you’ve posted on social media
Remember: The point is to get readers to open your email and click through to your site. Mention in your newsletter that you are doing/offering something and include a link to your site they can follow to participate.
What do you do with your newsletter to generate reader activity? Let me know in the comments!!
I’m proud to announce the re-release of my Urban Fantasy short, The Song.
Updated content, amazing new cover, and a sneak peek at my upcoming release, Eyes of the Hunter. Grab your copy at Amazon or Smashwords.
Look at that cover!! I get chills every time I see it. It’s like Edward is staring out at me!
I’m thrilled to announce the re-release of my supernatural short, Never Send an Angel.
Updated content, an exciting new cover, and a sneak peek at my upcoming Young Adult Adventure, Eyes of the Hunter.
Never send an angel to do a mother’s job.
When someone threatens her child’s safety, this mother will call down the powers of Light and step into the Shadow to make a child killer pay.
Fantasy writers often ask:
“How far outside the box can I go?”
No box in the ‘Verse can contain fantasy. I love that fantasy can’t be contained! It has so many wonderful and exciting sub-genres.
BUT – you must have rules to define the reality you are creating and you must stick to them. If you break any of the laws of reality you established, you need to have a darn good explanation. Then, you need to explain it to the reader in a way that makes them accept it as logic. Otherwise, you create a disbelief with the readers. This means they won’t trust you or your story any more.
Questions? Comments? Let me know below!
Guess who got a signed copy of Dauntless by Thomas G. Atwood Jr. *squeee*
Just a quick update on a past FriendDay author, Thomas G. Atwood Jr. Tom is nearly done the rough draft of his second book, Titan. I’ve had the honour of reading what he has so far and it’s pretty awesome. I’m so excited about this series and will be sharing more updates on Tom’s progress.
If you’re a fan of YA urban fantasy, check out Dauntless by Thomas G. Atwood Jr. Reviewer, K.J. Simmill of Reader’s Favorite wrote, “If Grimm, Supernatural, and Buffy had a love child, it would be something like this.” (read full review)
When Kacey Alexander received an inheritance from her late mother, she had no idea that it would plunge her into a world of magic, wonder, and danger. Now, with an unlikely group of allies, she has to face down an army that threatens to tear her city apart.
To keep-to-date with Tom and his releases, follow him on Facebook, Twitter, and/or Amazon….